It was kind of weird to just jump back into this book again, but I can say I definitely like this book more than cradle to cradle. It had a lot of information and then gave an example or two to drive home the point. Cradle to Cradle was very long and drawn out. Design, unlike most professions, has never really reached the level of self-regulating rights that control the entry or exit of the whole practice. The design industry is so broad. It ranges from notebooks and binders all way to cars and buildings. In the 1990s Chrysler designed a whole new line of vehicles that took them out of a crisis and made them one of the most innovative car companies of that time. There are not only so many different industries where designers can find work, but so many different levels of organizations where they can work in. Take for instance Nike: Carolyn Davidson designed the Nike Swoosh. Now they have designers drawing up shoes of all kinds. They have designers designing the buildings the company works in, the different kiosks in any store their product is sold in, and any product that they sell. Designing is a huge under rated part of the economy. All organizations want consumers to precede them in a certain way. Designers are one popular choice of how to make that perception happen.
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