Carolyn Davidson was the designer of the famous Nike swoosh in 1971. She was a graphic design student that while in college at Portland State met Phill Knight who gave her a whopping $35 to design what was known then as Blue Ribbon Sports Inc.(BRS). Davidson left Nike in September 1983 due to the rapid expansion of Nike. 12 years later, she got an invitation to lunch From Knight who gave her a gold swoosh ring and an undisclosed amount of Nike stock. The brand name ‘Nike’ was picked to represent the Greek goddess of victory, and the swoosh represented the wing of the goddess. Actually the “Just Do It” slogan was thought up of, and used before the Nike swoosh. The Nike swoosh did not get trade-marked until 1995. Carolyn Davidson retired in 2000. She designed a little winged shaped figure in no more than 17 hours in the early 70s for a small company, and she is now living the dream. She is now involved with the Ronald McDonald House.
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