I agree with John Heskett in the aspect that everyone secretly wants to be someone else, or at least would change a certain characteristic about their self. This is why people have plastic surgery and use Botox. Everything that happens now in the United States is aging you on to buy a new product to make you look younger or buy a new car you will be the coolest kid on the block. All that we perceive is telling us that we’re not perfect, and that we can buy our way into looking or feeling what we think is ideal. The main problem with the ever rapidly technology advancements is how these new innovations are going to be used, viewed, and how clear the product is. Consumers want their products to be made well enough for them to understand without much effort. Designers face these challenges quite frequently.
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